TechCode

Bringing a new FinTech brand to life.

About the Client

TechCode, founded in 2022 by environmental scientists and data experts, provides a platform to monitor, analyze, and reduce environmental impact through actionable insights. Their comprehensive system collects and visualizes environmental data from various sources, enabling data-driven decisions for businesses, governments, and nonprofits to balance operations with environmental responsibility. TechCode distinguishes itself by translating complex environmental data into clear, actionable business intelligence, identifying improvement opportunities, quantifying benefits, and tracking progress. Their data-driven approach supports diverse clients in effective environmental management.

Our Role

Branding/Logo Development, Brand Guidelines, UX/UI Design, Visual Design, 3D Animation, Motion Graphics, WordPress CMS, Zendesk Integration, SEO, Ongoing Maintenance.

The Challenges

TechCode's powerful analytics generated sophisticated environmental insights, but their interface struggled to present this complex data understandably for non-specialists, hindering action. Cluttered dashboards with technical metrics overwhelmed business users. They also faced stakeholder communication challenges, lacking tools to translate technical findings into appropriate formats for diverse audiences (technical teams, executives, regulators, public), limiting the platform's value. Preparing to expand with predictive modeling, their existing interface couldn't intuitively present complex projections. They needed a redesign to address visualization issues and build a foundation for future analytical capabilities.

"Similize transformed how we communicate environmental data to our clients"

Our Solution

Our strategy balanced scientific precision with accessibility and actionability, transforming complex environmental data into clear insights for decision-making. We researched how environmental data influences decisions across roles and industries to inform our information architecture and visualization design. For data visualization, we implemented a layered approach with specialized components for different data types, highlighting patterns with context. To address stakeholder communication, we developed an integrated reporting system to automatically generate tailored presentations with selectable data, visualizations, and narrative, exportable or shareable live. The visual design conveyed scientific rigor with forest green and cool gray, incorporating data elements and environmental iconography for clarity. To support predictive modeling, we designed an interactive scenario comparison framework for side-by-side evaluation of potential outcomes. We collaborated closely with TechCode's data science team and clients for regular testing with real datasets, ensuring effective communication, scientific integrity, and analytical depth.

The Results‍

Within six months, TechCode saw a 200% increase in daily active users and a 150% increase in average session duration. Improved visualizations led to a 70% reduction in data interpretation support requests and a 90% increase in the use of advanced analytical features. The stakeholder reporting system is now used by 85% of clients, saving environmental managers 5 hours weekly. The scenario comparison framework exceeded adoption projections by 175%, influencing strategic planning for 60% of organizations. Clients have collectively achieved significant environmental improvements: over 300,000 metric tons of carbon emissions reduced, 1.2 billion gallons of water saved, and 45,000 tons of waste diverted. This has strengthened their sales with clear ROI. The enhanced platform has also opened new market opportunities through partnerships with sustainability certification programs and expansion into new industries like consumer goods. We continue to partner with TechCode to refine their platform and ensure they remain at the forefront of environmental data science, driving meaningful action for a sustainable future.

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Creative Process

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