Restaurantly X: Intuitive Restaurant Management

Making restaurant management easier and intuitive

About the Client

Restaurantly X (founded 2020) offers an integrated restaurant management platform combining ordering, inventory, staff management, and CRM into one intuitive system. Their holistic approach helps restaurants streamline operations, reduce waste, improve customer experiences, and increase profitability through data-driven decisions, serving diverse food service models.

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Our Role

Branding/Logo Development, Brand Guidelines, UX/UI Design, Visual Design, 3D Animation, Motion Graphics, WordPress CMS, Zendesk Integration, SEO, Ongoing Maintenance.

The Challenges

Restaurantly X's rapid feature growth led to a complex, overwhelming UI, hindering adoption, especially for less tech-savvy restaurant staff. Their generic visual design didn't resonate with the hospitality industry. They needed a redesign to improve usability and provide a foundation for a new customer loyalty module.

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"Similize fundamentally transformed our platform from a powerful but complex system into an intuitive tool that restaurant staff actually enjoy using."

Our Solution

We balanced operational efficiency with hospitality-focused design, conducting field research in restaurants. We implemented a role-based UI tailored to different staff, simplifying workflows around common tasks. Navigation was improved with contextual menus. We developed a warm visual aesthetic with hospitality-evoking colors and authentic imagery. The front-end was rebuilt for better performance on various devices, optimized for touch, and included an offline mode. A modular design system was created for seamless integration of new features and customizable customer-facing components.

The Results‍

Within six months, Restaurantly X experienced a 60% reduction in churn and a 75% increase in new clients. Support tickets decreased by 50%, and training time by 80%. Multi-location deployments were 40% faster. Module adoption increased, driving a 35% rise in average contract value. The new visual design became a key differentiator, cited by 70% of new clients. The loyalty module adoption exceeded projections by 150%, with 65% customization. Restaurants using the platform reported significant improvements in waste reduction, table turnover, and repeat customers. We continue to partner for ongoing optimization.

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Creative Process

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