Play X: Immersive Digital Media

Bringing entertainment media to your fingertips

About the Client

Play X (founded 2019) is a digital media production company specializing in cutting-edge animation, VFX, and interactive media for entertainment and advertising. They blend artistic vision with technical expertise to create emotionally resonant and visually stunning content across various formats.

Our Role

Branding/Logo Development, Brand Guidelines, UX/UI Design, Visual Design, 3D Animation, Motion Graphics, WordPress CMS, Zendesk Integration, SEO, Ongoing Maintenance.

The Challenges

Play X's generic website failed to showcase their dynamic work effectively. Their portfolio was fragmented across multiple platforms, hindering potential clients from grasping their full capabilities. They needed a digital transformation to highlight their innovation and position them for growth in emerging media.

"The immersive portfolio experience they created has become an essential part of our client acquisition process."

Our Solution

We created an immersive, dynamic portfolio website unifying their digital presence. We researched client evaluation processes and designed a highly visual interface with a custom media viewer for seamless video, interactive, and 3D experiences. The portfolio showcased individual and thematic collections. The vibrant visual identity complemented their work. We built a flexible, performance-optimized platform with a custom CMS for tailored presentations and implemented analytics. We established a hub-and-spoke architecture, centralizing their website and linking social media and external platforms for brand consistency.

The Results‍

Within three months, Play X saw a 70% increase in qualified inquiries and a 45% improvement in conversion rates. Portfolio engagement time increased significantly. 65% of new clients mentioned the interactive viewer. Project scope increased by 40%. Social media engagement rose by 50%, and website traffic from other channels increased by 35%. They secured three major projects in AR and virtual production due to their enhanced digital presentation. We continue to partner with Play X for ongoing portfolio updates and platform enhancements.

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Creative Process

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