June 2, 2024 | 6 min read
Bringing a new AI brand to life.
Intellitech X is a leading AI platform (founded 2020) using advanced machine learning and predictive analytics to revolutionize business decision-making. Their flagship product processes vast data in real-time, generating actionable insights for operational efficiency and strategic growth. Serving diverse clients from Fortune 500s to startups across finance, healthcare, retail, and manufacturing, their mission is to democratize access to powerful AI decision-making tools.
Branding/Logo Development, Brand Guidelines, UX/UI Design, Visual Design, 3D Animation, Motion Graphics, WordPress CMS, Zendesk Integration, SEO, Ongoing Maintenance.
Intellitech X faced growth limitations due to a disconnect between their sophisticated AI platform and an outdated website/UI, creating a trust barrier. User adoption was also low due to platform complexity and a failure to effectively communicate the value and practical applications of their AI to non-technical decision-makers. They needed a scalable website architecture for upcoming industry-specific AI solutions and a digital transformation for future growth in the competitive AI market.
We implemented a strategy focused on brand refinement, UX design, and technical implementation. We refined their brand identity to reflect their platform's sophistication with a sleek, modern aesthetic. For UX, we created intuitive navigation for different user personas, simplified complex concepts with interactive visualizations, and developed a step-by-step onboarding process. Technically, we built a scalable Webflow architecture with a modular design system for consistent branding and integrated their platform's API for live website demonstrations. We collaborated closely with their product team and implemented advanced analytics for ongoing optimization.
Within three months, Intellitech X saw a 45% increase in qualified leads and a 60% reduction in their sales cycle. Improved UX and onboarding led to a 70% increase in trial-to-paid conversion rates and a 50% reduction in support tickets. The scalable architecture facilitated the seamless launch of three new industry-specific solutions. The new website enhanced their market perception, leading to partnerships with major enterprise software providers. The interactive demonstrations proved effective in showcasing their AI value to non-technical stakeholders. We continue to partner with Intellitech X for ongoing updates and optimizations.