Fitness: Motivating Personalized Wellness

Making fitness easier than before

About the Client

Fitness (founded 2021) offers a comprehensive platform for personalized workouts, nutrition plans, and progress tracking, combining advanced algorithms with human coaching for customized fitness experiences that adapt to individual goals. Their holistic, science-based approach integrates exercise, nutrition, recovery, and behavioral psychology for sustainable lifestyle changes, serving a diverse user base.

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Our Role

Branding/Logo Development, Brand Guidelines, UX/UI Design, Visual Design, 3D Animation, Motion Graphics, WordPress CMS, Zendesk Integration, SEO, Ongoing Maintenance.

The Challenges

Fitness struggled with user engagement beyond onboarding, leading to drop-offs despite effective guidance. Their data-heavy interface lacked motivational and emotional elements. They needed a redesign to boost engagement and integrate upcoming social/community features.

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"The redesigned interface has dramatically improved our user retention"

Our Solution

We balanced scientific credibility with emotional motivation. We researched behavioral psychology and habit formation. We implemented a milestone-based progression system with personalized celebrations. The dashboard highlighted progress and upcoming tasks. The visual design was energetic and motivational with dynamic elements and diverse representation. We rebuilt notifications for personalized encouragement and created a modular social architecture for community features.

The Results‍

Within three months, Fitness saw a 70% improvement in user retention and a 45% increase in session frequency. The 6-week dropout rate significantly improved. Milestone celebrations boosted workout completion and social sharing. Personalized encouragement improved notification response rates. Community feature adoption exceeded projections by 200%, increasing retention. Customer acquisition costs decreased by 50%, and subscription renewals improved to 75%. Users reported 40% better progress. Fitness broadened its target audience to include beginners. We continue to partner for ongoing optimization.

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Creative Process

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